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Get Lower Gets Better Leads and Cuts Lead Acquisition Costs by 73 Percent Using Efficient Frontier SEM Solutions
Mountain View, Calif. (April 26, 2006) - Thanks to Efficient Frontier's Search Engine Marketing (SEM) solutions, Get Lower, Inc., the trusted resource for ensuring smart decisions when finding, buying, and living in a home, has generated higher quality leads and a 73 percent reduction in its cost-per-lead acquisition across multiple business channels.
Efficient Frontier is the leading SEM provider in the world, managing more than $200 million in annual PPC spend and 15 million keyword ads for 70 of the top 500 search advertisers.
"Our overarching strategy at Get Lower always has been to partner with best-in-class solutions providers to drive the highest quality of service," said Gannon Giguiere, Get Lower's president and CEO. "We carried this strategy through to our search engine marketing relationship with Efficient Frontier. The firm's unique analytical approach to SEM plays an integral role in enabling us to drive down our cost per lead and increase the effectiveness of our search marketing spend, while still meeting aggressive business growth goals."
Get Lower faced a number of challenges in scaling its search efforts: (1) Keyword competition in target services areas, such as real estate and mortgage lending, had become very volatile and expensive; and (2) Managing rapid growth while expanding its offerings into additional service areas, due to consumer demand, was difficult. As a result, the company's vast amount of keywords had grown to levels that were becoming difficult to manage in a real-time biddable marketplace. Adding to that complexity was the challenge of analyzing keyword performance and campaign return on investment (ROI). To address these search marketing challenges, Get Lower selected search engine marketing (SEM) company Efficient Frontier because of its unique Wall Street analytical approach to managing paid search.
Efficient Frontier treated Get Lower's keyword campaign as an investment, managing asset allocation and maximising the conversion of keywords into revenue. The company first worked with Get Lower on expanding its keyword list. It then tested keyword performance using proprietary algorithms to run what-if scenarios to determine the optimal mix of keywords and prices that would generate the best returns.
"Efficient Frontier's robust solution has allowed us to manage effectively many of the marketing challenges in this highly competitive marketplace, including the ability to scale," said Joe Doyle, Get Lower's executive vice president of corporate development and communications. "As a result, we have been able to increase our number of keywords while also generating a higher ROI." As the campaign was launched, Efficient Frontier used its 24/7 real-time bid and performance management system to automatically bid on the keywords and make split-second arbitrage decisions. As the marketplace changes, the system adjusts its bids, creating a more reliable and consistently higher rate of return. "Get Lower understood the need for a sophisticated technology to meet the complexity of the marketplace in general and its multiple business channels specifically," said Ellen Siminoff, president and CEO of Efficient Frontier. "Efficient Frontier can help Get Lower meet and exceed its business objectives."
About Get Lower, Inc.
GetLower.com is a trusted resource for ensuring smart decisions when finding, financing, and living in a home. Our patented process, personalized service, and overall relevancy help you more easily navigate home life choices. We make the dream of homeownership an everyday reality. GetLower.com is headquartered in Southern California, with offices in Orange County and Los Angeles. For more information, visit www.GetLower.com.
